Privacy Policy

Privacy and cookies notice

Ryan Alexander Limited trading as Inari Selene

Privacy notice

Last updated: 03 November 2026

1. Who we are

Inari Selene is a trading name of Ryan Alexander Limited, registered in England and Wales, company number 14176083. Ryan Alexander Limited is the controller responsible for the personal information described in this notice.

• Website: https://inariselene.co.uk
• Registered office: Suite A 82 James Carter Road Mildenhall IP28 7DE
• Privacy contact email: rach@inariselene.co.uk

This notice explains how we use personal information when you visit our website, contact us, request a free resource or subscribe to Inari Selene emails. It does not cover separate bookkeeping services.

Reading this notice or using our website does not, by itself, give consent to marketing or optional tracking.

2. Information we collect

Depending on how you interact with us, we collect:

• Your name, email address and information you include in an enquiry.
• Your resource requests, such as the Money Mindset Reset Guide or Dream Income Calculator.
• Your subscription preferences, consent records and unsubscribe requests.
• Correspondence and records needed to answer questions or resolve complaints.
• Technical information processed by our website provider, such as IP address, browser and device information, pages requested and access times, for website operation, security and usage statistics.

We process email delivery analytics, including email opens and link-click data via our email marketing provider, to measure the engagement of our newsletters.We receive information directly from you and through our website, form and email providers. If you message us through Facebook or Instagram, we receive your profile name and the information you choose to share. Those platforms also process information under their own privacy notices.

Please do not put bank details, passwords, account statements, health information or other sensitive personal information into the general enquiry form. We do not request this information to provide our free downloads. If you send unnecessary sensitive information, we will take steps to remove it where appropriate.

3. Why we use information and our lawful bases

Purpose

Information used

Lawful basis

Reply to general enquiries and manage correspondence

Contact details and message contents

Legitimate interests in responding to people who contact us and running our business

Take steps you request before entering a service contract

Details necessary to discuss that service

Steps at your request before entering a contract

Send a free resource you request and deal with delivery problems

Name, email and resource request

Legitimate interests in fulfilling your request

Send newsletters, tips and other marketing emails following signup

Contact details, preferences and subscription records

Consent — see the current signup process in section 4 and the owner's consent review note

Operate, protect and maintain our website

Necessary technical and security information

Legitimate interests in maintaining a secure, functioning website

Analyse website use through IONOS SiteAnalytics

Usage and technical information described below

Consent, as stated in the SiteAnalytics consent information

Keep records necessary to honour an unsubscribe request

Email address and suppression record

Legitimate interests in respecting your preferences

Meet legal obligations or respond to a valid legal request

Relevant records

Legal obligation

Handle complaints or establish, exercise or defend legal claims

Relevant correspondence and records

Legitimate interests in resolving disputes and protecting legal rights

Where we rely on legitimate interests, we consider the effect on your privacy and whether our interests are overridden by your rights.

You do not have to supply personal information, but without an email address we cannot email a resource or reply by email. Contacting us with an enquiry does not subscribe you to marketing. The current Flodesk signup processes are described below.

4. Free downloads and marketing

We use Flodesk to manage our signup forms, resource delivery and email list.

Dream Income Calculator newsletter signup. The form collects your first name and email address. The wording above the fields explains that submitting your details requests the free calculator and joins our weekly email newsletter, and that you can unsubscribe at any time. The submission button reads “Send Me My Calculator & Subscribe”. We use the details you submit to provide the calculator and send the weekly Inari Selene newsletter about money confidence, mindset and practical money skills. Merely viewing the form or beginning to enter your details is not a completed newsletter signup.

Money Mindset Reset Guide signup. The last reviewed form collects your first name and email address. It requires you to tick “I agree to receive marketing emails” before you can submit the form. This form therefore signs you up for the guide and ongoing emails; it does not currently offer a guide-only choice without marketing agreement.

Double opt-in is enabled on the reviewed guide form. New subscribers receive a confirmation email and must confirm their subscription before being added to the email list and entering the associated workflow. Already-confirmed subscribers may not receive another confirmation request.

The guide workflow includes an email containing a link to the guide and follow-up emails with money mindset tips, practical guidance and encouragement. The welcome email describes these follow-up messages as weekly. We use your subscription details and records of your choices to manage these communications.

Where a resource is available through a direct download link, downloading it does not itself subscribe you to our email list.

You can withdraw marketing consent at any time through the unsubscribe link in our marketing emails or by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal. We may retain a minimal suppression record to avoid adding you back to marketing accidentally.

5. Service providers and other recipients

We use providers to help operate our business, including:

• IONOS: website hosting, website forms and associated website statistics.
• Flodesk: signup forms, email subscriptions and delivery of resources and marketing messages.
• Google Workspace: business email and document storage.

Providers receive information needed for the functions they perform. Their roles and obligations depend on the service and the applicable contract; some also process information for their own account administration, security or legal purposes.

We may share relevant information with professional advisers, authorities or other parties where necessary for legal obligations or legal claims. If the business is transferred or restructured, personal information may be transferred where lawful, with appropriate safeguards and updated privacy information.

We do not sell your personal information.

IONOS SiteAnalytics

We use IONOS SiteAnalytics to measure website reach, analyse how visitors use our content and improve technical performance. The service uses a tracking pixel or server-side log files and does not use cookies to store information on your device.

According to the service information, it processes the referring website, requested page or file, browser type and version, operating system, device type, access time and an anonymised IP address used to determine the location of access. Its stated lawful basis is consent.

The recipient is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany. SiteAnalytics information is processed in Germany and the European Union, retained for eight weeks and then automatically deleted. The service states that it does not transfer this information outside the EU. This statement applies to SiteAnalytics, not automatically to our other providers.

IONOS privacy information: https://www.ionos.co.uk/terms-gtc/privacy-policy/

You can update or withdraw your consent tracking preferences at any time by clicking the 'Privacy Settings' icon in the footer of our website.

6. Processing outside the UK

Some providers and their subprocessors may process information outside the UK, including in the United States.

Where a transfer is restricted under UK data protection law, an appropriate transfer mechanism is required, such as UK adequacy regulations or approved contractual safeguards. Flodesk's published Data Processing Addendum includes provisions for UK transfers.

For data transferred to providers outside the UK, such as Flodesk and Google Workspace in the United States, we rely on standard contractual clauses approved for UK transfers and equivalent contractual safeguards to ensure your information remains secure.You can contact us for information about relevant transfer safeguards and how to obtain a copy, subject to necessary redactions.

7. How long we keep information

We keep personal information only for as long as it is needed for the purpose for which it was collected.

• Enquiries: until the enquiry and any related follow-up are complete, with a proportionate further period where needed to handle complaints or claims.
• Resource-delivery records: for the period needed to deliver the resource, resolve delivery issues and deal with related queries.
• Marketing subscriptions: while you remain subscribed, subject to periodic review of whether we still need the information.
• Consent and unsubscribe records: as needed to evidence your choices and honour them.
• IONOS SiteAnalytics records: eight weeks, after which the collected data is automatically deleted, according to the service information.
• Other security and technical records: for the periods needed for website security and troubleshooting, subject to the relevant providers’ retention arrangements.
• Records subject to legal obligations or a dispute: for the applicable legal period or until the matter is resolved.

When information is no longer needed, we delete it or anonymise it where appropriate. Information in backups may remain until those backups expire under the applicable backup cycle.

8. Security

We use appropriate technical and organisational measures to protect personal information, including limiting access to people who need it and using reputable service providers. No online transmission or storage system can be guaranteed completely secure.

9. Your rights and complaints

Depending on the circumstances, you can ask us to:

• Provide access to your personal information.
• Correct inaccurate or incomplete information.
• Delete information.
• Restrict how we use information.
• Provide certain information in a portable format.
• Stop processing based on legitimate interests where your objection applies.

You can object to direct marketing at any time and withdraw consent where processing is based on consent. These rights are subject to applicable conditions and exemptions.

Contact us using the details above. We may need proportionate information to verify your identity. We normally respond within one month, subject to any lawful extension or adjustment.

We do not use your information for solely automated decisions that produce legal or similarly significant effects.

If you have a concern, please contact us so we can investigate. You also have the right to complain to the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/.

10. Children and third-party links

Our website and resources are intended for adults. We do not knowingly seek children's personal information. If you believe a child has supplied information, please contact us.

When you follow a link to another website or platform, its own privacy notice applies to its processing. Please read the notice shown there.

11. Changes to this notice

We will update this notice when our activities or services change and show the revised date. Where required, we will draw significant changes to your attention or obtain new consent.

If responsibility for Inari Selene transfers to a newly incorporated company, we will update the controller details and provide appropriate information about the change.

Cookies and similar technologies

Last updated: 30 October 2026

Cookies are small files stored on your device. Similar technologies, such as pixels and local storage, can also store or access device information.

Our website is built with IONOS MyWebsite Now. IONOS states that the core product does not use cookies. Its SiteAnalytics service uses a tracking pixel or server-side log files rather than cookies, and its consent information specifies consent as the lawful basis. See the SiteAnalytics section above for the data collected, retention and processing location. Additional forms, embeds, consent tools or custom code may use other cookies or similar technologies.

[COMPLETE BEFORE PUBLICATION: inspect the live website and cookie settings. List each active cookie or technology, its provider, purpose, duration and whether it requires consent. Include any embedded Flodesk forms, Google Analytics, Meta Pixel or other integrations only if present.]

Where consent is required, we ask for it before activating the relevant technology. Necessary technologies that qualify for an exemption may operate without consent. Browsing the website alone does not constitute consent.

[INSERT THE ACTUAL METHOD FOR REOPENING COOKIE PREFERENCES, AND CONFIRM IT WORKS.]

You can also manage stored cookies through your browser settings. Blocking some technologies may affect features. Browser controls are additional to, rather than a replacement for, consent choices where consent is required.

Separate websites you visit through our links, including Flodesk-hosted forms and social networks, provide their own cookie information.